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Program Marketing Manager

Our client is a global technology leader providing products and solutions to millions of companies and individuals. Their culture is founded on a growth mindset, focused on managing and developing the best talent. You can make a real difference here by supporting their mission to empower people across the globe.

Our client is looking for a Program Marketing Manager to create, drive and execute marketing projects and programs in Netherlands support the sales and marketing execution plans created by local and regional Digital Store Leads, Category and Merchandising teams.
This is an operational role to support and coordinate - with high quality on all activities related to the strategic executional plan and performance marketing.

Key Roles & Responsibilities

• Work closely with multiple stakeholders, communicating and setting expectations for deliverables.
• Manage a significant volume of tasks within a tight timeframe over key beats.
• Submit timely weekly reports to enable team to deliver, whilst showing great attention to detail on repetitive tasks and comfortable with managing multiple data sources to extract actionable insights for the business.
• Show an understanding of integrated marketing with a holistic approach.
• Coordinate content update and prioritization with Merchandising team.
• Optimize customer journey.
• Coordinate A/B testing together with merchandising team.
• Coordinate end to end execution of marketing activities, category management, demand generation, e-mail, and social marketing teams.
• Support assets review and localization.
• Audit campaigns and report bugs through appropriate channels and tools.
• Provide ad-hoc benchmark of key competitors (pricing, offers, demand generation, merchandising)
• Store performance tracking using Adobe Analytics.
• Execute weekly core KPIs analysis on key product categories and product launches (Traffic, conversion, AOV).
• Provide performance reports including insights and recommendations for: offers, products and campaigns performance as needed.
• Ensure best in class products content/messaging and customer journey flow in coordination with Merchandizing team to drive higher conversion rate and average order value.
• Provide ad-hoc benchmark of key competitors (pricing, offers, demand generation, merchandising)
• Store performance tracking using Adobe Analytics.
• Execute weekly core KPIs analysis on key product categories and product launches (Traffic, conversion, AOV).
• Provide performance reports including insights and recommendations for: offers, products and campaigns performance as needed.

Position Requirements/Qualifications

• 3+ years in a similar position ecommerce (following graduation)
• Experience with integrated Marketing & Analysis
• Detail oriented and strong in execution speed and quality
• Master’s degree strongly preferred Or Bachelor’s degree with a strong experience profile
• Fluency in English and Dutch mandatory
• Experience using analytics software
• Must be comfortable with data and insights

The role offers excellent working conditions including market competitive salary and benefits and the chance to work in a fast-paced international environment.

This is a project-based / temporary assignment via the Madison Parker payroll. This position is only open to EU nationals or those in possession of full Dutch working rights.

Interested? Please send your CV with motivation and salary indicator to Fidan Jafarli, Resource Coordinator, at Madison Parker International - fidan@madisonparker.nl. Or click on the Apply Now link.

Job Details

  • Location: Amsterdam area
  • Job Type: Temporary Payroll
  • Date Posted: 04 Feb 2021
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